AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict – business pain points. Having spotted a gap in the market to democratise the use of AI for all businesses, Third Foundation has unveiled three'hero' products called Livia, Nebula and Aurora. Built from a complex collection of ML algorithms and AI, Livia organises and processes company data so that enterprises can receive robust insights into past and likely future marketing performance eliminating people biases which often affect behaviour. The product has been engineered to provide a new level of clarity, security and understanding for businesses to solve the problem of prediction with greater accuracy than ever before.